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Shushama Feed Limited

Why Quality Feed Matters for Poultry, Fish, and Cattle

Why Quality Feed Matters for Poultry, Fish, and Cattle

Feeding livestock is not just about providing food; it is about ensuring the right nutrition that drives growth, health, and productivity. Whether you are raising poultry, fish, or cattle, the quality of feed plays a vital role in the success of your farm. High-quality feed ensures that animals receive balanced nutrition, leading to stronger immunity, higher yield, and ultimately, more profitable farming.

The Role of Nutrition in Poultry Farming

Poultry, especially chickens, require specific nutrition to grow rapidly, produce quality meat, and lay healthy eggs. A balanced poultry feed includes proteins for muscle growth, calcium for strong eggshells, and vitamins for disease resistance. If the feed is of poor quality, chickens may suffer from stunted growth, weak bones, or reduced egg production. On the other hand, high-quality feed helps maximize feed conversion efficiency, meaning farmers get more growth and output with less wastage.

Why Quality Feed is Crucial for Fish

Fish farming (aquaculture) is highly dependent on feed quality because fish consume nutrients directly from their diet to support rapid growth and reproduction. Superior fish feed contains digestible proteins, essential fatty acids, and vitamins that enhance survival rates, improve immunity, and reduce the chances of disease outbreaks. Poor feed, however, leads to higher mortality rates and slower growth, directly affecting profitability. Farmers who use quality fish feed experience healthier fish, better weight gain, and higher yields.

Importance of Feed in Cattle Rearing

Cattle require a carefully balanced diet for milk production, muscle development, and overall health. Quality cattle feed ensures that cows produce more milk with higher nutritional value and that beef cattle grow with better muscle mass. Essential nutrients such as proteins, carbohydrates, minerals, and vitamins contribute to improved fertility, reduced disease risk, and higher productivity. Low-quality feed, in contrast, can cause nutritional deficiencies, reduce milk output, and increase susceptibility to illnesses.

Economic Impact of Quality Feed

Using high-quality feed is not just a health decision—it is also an economic one. Farmers who invest in quality feed see higher yields, better product quality, and improved market value. Healthy poultry produces more eggs, healthy fish grow faster for market demand, and healthy cattle provide better milk and meat. This means higher profitability for farmers and more sustainable farming practices.

Long-Term Benefits for Farmers

In the long run, quality feed reduces veterinary costs, minimizes livestock mortality, and ensures steady productivity. It also builds a reputation for farmers, as buyers prefer livestock products that are healthy and safe. With rising awareness of food safety, farms that focus on quality nutrition for their animals are more likely to thrive in competitive markets.

Conclusion

Quality feed is the backbone of successful livestock farming. For poultry, it ensures strong growth and egg production; for fish, it guarantees better survival and yield; and for cattle, it boosts milk and meat production. By investing in superior feed, farmers not only secure healthier livestock but also achieve higher profitability and long-term sustainability.

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Md. Rafiqul Islam

Managing Director & CEO

Rafiqul Islam, Managing Director and CEO of Green Delta Capital Limited, one of the leading Investment Banks in Bangladesh. Prior to his appointment in this position, he was the Chief Investment Officer of the company. He started his career with a major conglomerate in Bangladesh in 2002 and he also worked with Orascom Telecom Bangladesh and BRAC EPL Investments Limited.
His over 17 years of experience encompasses both in Debt and Equity Capital Markets products where he comprises in many transactions for raising funds through Foreign and local currency syndications, PE and IPOs.
Rafiq has built his career on advising clients around debt, equity and M&As in various sectors across the South Asian region. He advised & structured the first ever cross-border M&A transaction for a Bangladeshi conglomerate. Mr. Rafiq is also specialized in structuring the Private Public Partnership (PPP) deals and converting these as bankable deals.
He performs as keynote speaker and panel speaker in various international and national conferences, summit and in TV media on Capital Markets, Investment Banking, Private Equity and Venture Capital, organized private sector organizations. His contribution to promote Bangladesh among foreign investors has also been acknowledged by the Government of Bangladesh.
He holds various leadership position in Bangladesh such as Vice-President of Bangladesh Merchant Bankers Association (BMBA) for 2018-19.
He obtained certificate course on Business, International Relations and the Political Economy from London School of Economics and Political Science (LSE) and He holds MBA in Finance from East West University, Bangladesh.

Md. Rafiqul Islam

Managing Director & CEO

Md. Rafiqul Islam is presently serving as the Managing Director & CEO at Green Delta Capital Limited. Due to his exceptional performance as Chief Investment Officer of GDC, Mr. Islam was promoted to lead the company to newer heights. Mr. Islam is a highly experienced professional in the realm of Investment Banking, specializing in Corporate Finance, M&A, Private Equity, Corporate Banking, Wealth & Portfolio Management.

His extensive professional background incorporates proficiency in both Debt and Equity Capital Market products. He has played a pivotal role in numerous significant transactions involving the raising of debt and equity funds, including Foreign and local Syndication and IPOs across diverse sectors such as Infrastructure, Power, Energy, Financial, Agro, Textile, Telecom, Manufacturing, FMCG, and Food processing.

Mr. Islam has substantial experience in Islamic Finance, particularly in Sukuk, covering the entire process from structuring to raising funds through Sukuk issuance for corporates. He is also adept at structuring Private Public Partnership (PPP) projects and infra deals, transforming them into bankable deals.

With a professional career spanning over 21 years, Mr. Islam has built a successful track record of consistently creating sustainable value in the fields of Investment Banking and Corporate Finance. His accomplishments include raising funds from both domestic and foreign markets for both debt and equity.

Commencing his career in 2002 with a major conglomerate in Bangladesh, Mr. Islam subsequently worked at Orascom Telecom Bangladesh (Vimpelcom) before joining BRAC EPL Investments Limited as Associate Director & Head of Structured Finance.

Mr. Islam is also acknowledged for his contributions as a keynote speaker and panelist in various international and national conferences, summits, and TV media discussions on Capital Markets, Investment Banking, Private Equity, and Venture Capital. The government of Bangladesh has recognized his efforts in promoting the country among foreign investors. Additionally, he served as the Vice President of Bangladesh Merchant Bankers Association (BMBA) for 2018 and 2019.

Mr. Islam holds a Master’s degree in Commerce with a focus on Accounting, and he has also completed his MBA in Finance from East West University, Bangladesh.

Nadeem A. Chaudhury

Director

Mr. Nadeem Ahmed Chaudhury, is a dynamic professional having many years of experience in heading big organizations like Eastern Housing Ltd.
Currently he is working as Chief Executive Officer of Bengal Development Corporation Ltd. He is also the Sponsor Director of Enrilco Ltd. He has experience in the Infrastructure Development business of more than 18 years.

Abdul Hafiz Choudhury

Director

Mr. Abdul Hafiz Choudhury, has over 40 years of experience in the corporate world. He is one of the founders and the past Chairman of Independent University, Bangladesh and a senior partner (retired from active service) of KPMG Rahman Rahman Huq, Chartered Accountants.
He is a Director in the board of ICB Islamic Bank Ltd, Green Delta Insurance Co. Ltd. and New Zealand Dairy Products Bangladesh Ltd. He is also the Vice President of United Nations Association of Bangladesh.

Naima Chowdhury

Director

Ms. Naima Chowdhury, is a qualified professional having experience of managing renowned business portfolio of East Coast Group related to real estate.
She is also the director of East Coast Group, Bangladesh.

Mr. Nasir A. Choudhury, Chairman, is a visionary and highly experienced professional. He has over 50 years of experience in the insurance industry and considered to be a living legend in his field.
He started his career with Pakistan Insurance Corporation head office at Karachi, Pakistan in 1958. He is the Advisor and also Founder Managing Director of Green Delta Insurance Co. Ltd. the leading General Insurance Co. in Bangladesh since its inception i.e. 1.1.1986.
He is also playing the role of Director, Chairman, Sponsor Director and Vice Chairman in different renowned organizations like Delta BRAC Housing Finance Corporation Ltd., Progressive Life Insurance Co. Ltd., Union Capital Ltd. etc.
He received many prestigious awards not only for his contribution in the insurance industry but also in overall economy.

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